The Tech Weapon Aggregators Need
The Tech Weapon Aggregators Need
The Tech Weapon Aggregators Need
Australian mortgage brokers hit a record market share of 74.1% for residential lending in early 2024. They wrote $81.47 billion in loans.[1] Recent data shows this trend continuing, with broker market share reaching 76.8% by mid-2025.[3]
This surge creates unprecedented opportunities for aggregators. It also intensifies the battle for top talent.
I've watched aggregators struggle to keep pace with the evolving needs of elite commercial brokers. Those settling $100 million plus annually aren't satisfied with traditional offerings.[2]
They demand global financing access, sophisticated deal management tools, and platforms built for complex commercial transactions.
Most aggregators can't deliver this alone. That's where strategic technology partnerships become crucial.
The Elite Broker Challenge
Commercial real estate financing has grown exponentially more complex. Rising interest rates, shifting valuations, and evolving lender appetites create a landscape that only specialists can navigate effectively.
Top-performing brokers differentiate themselves by providing solutions where traditional banks can't. They maintain relationships with non-bank lenders, private credit funds, and global financing sources.
This ability to solve intricate financing puzzles drives their success. It's also what makes them so valuable to aggregators.
The challenge? These elite brokers outgrow standard aggregator platforms quickly.
Technology: The Make-or-Break Factor
Industry analysis reveals that the mortgage sector underwent significant transformation in 2024, with digital platforms becoming essential for broker competitiveness.[4] Research shows that 83% of top-producing mortgage professionals identified digital mortgage technology as key to future growth.[7]
For aggregators, this creates both risk and opportunity. Those who can't provide cutting-edge tools risk losing their best talent. Those who do gain a powerful retention and recruitment advantage.
We built Lendhaus to give aggregators that competitive edge.
How Lendhaus Empowers Aggregators
Our platform isn't just another CRM or loan processing tool. It's a comprehensive commercial real estate financing ecosystem designed to make aggregators indispensable to their top brokers.
Here's how it works:
1. Global Financing Network
We provide instant access to over 70 global financiers.[5] This approach reflects broader industry trends towards digital lending models that are reshaping how commercial real estate financing operates.[6] This dramatically expands the options aggregators can offer their brokers.
For complex commercial deals, this breadth of choice is game-changing. It allows brokers to structure deals that simply weren't possible before.
2. AI-Powered Deal Matching
AI algorithms match deals with the most suitable lenders, saving hours of manual work. This frees brokers to focus on high-value client interactions.
Aggregators can position themselves as efficiency multipliers, helping their brokers close more deals in less time.
3. Standardised Processes
We've created a single source of truth for complex transactions. This standardisation reduces errors, speeds up approvals, and creates a seamless experience for all parties.
Aggregators can offer a level of process optimisation that individual brokers simply can't match on their own.
4. Full Lifecycle Support
Our platform goes beyond just origination. We provide tools for ongoing loan management, performance tracking, and portfolio analytics.
This allows aggregators to position themselves as long-term strategic partners rather than just transactional intermediaries.
The Competitive Advantage in Action
When aggregators leverage our platform, the benefits become immediately apparent:
Brokers gain access to a vastly expanded lender network. What was once a handful of relationships becomes a global marketplace of options.
Deal complexity that used to be a barrier becomes an opportunity. Our AI-powered tools help brokers structure and place even the most intricate transactions.
Efficiency skyrockets. Tasks that once took days now happen in hours or minutes.
But perhaps most importantly, brokers transform from transaction processors into true advisors. They have the tools and insights to guide clients through every stage of the financing lifecycle.
Implementation: Seamless Integration
We designed Lendhaus for seamless integration with existing aggregator systems. There's no need for a complete tech overhaul or disruption to current operations.
Aggregators can roll out new capabilities gradually, allowing brokers to adapt at their own pace. This phased approach minimises disruption while maximising adoption. As industry experts note, the most successful lending platforms in 2025 are those that seamlessly integrate with existing broker workflows while expanding their capabilities.[6]
The Future of Aggregator Success
The commercial real estate financing landscape will only grow more complex. Aggregators who thrive will be those who provide their brokers with truly transformative technology.
It's no longer about simply processing loans faster. It's about empowering brokers to take on deals they never could before, to serve clients in ways that were previously impossible.
This is the promise of platforms like Lendhaus. We don't just improve existing processes. We fundamentally redefine what's possible in commercial real estate financing.
For aggregators looking to attract and retain the best talent, this technological edge isn't just an advantage. It's an absolute necessity.
The future belongs to those who recognise this shift and act on it now. The tools are here. The opportunity is clear. The only question is: which aggregators will seize it?
References
MPA Magazine. "Broker market share reaches all-time high of 74.1%". 29 May 2024. Available at: https://www.mpamag.com/au/news/general/broker-market-share-reaches-all-time-high-of-741/491212
The Adviser. "Broker market share hits new record high". 29 May 2024. Available at: https://www.theadviser.com.au/broker/45768-broker-market-share-hits-new-record-high-2
Mortgage Business. "Mortgage broker market share hits record 76.8%". 1 June 2025. Available at: https://www.mortgagebusiness.com.au/broker/20457-broker-market-share-hits-new-highs
Wemlo. "Mortgage Industry Year in Review: What Happened in 2024?". 11 May 2025. Available at: https://www.wemlo.io/blog/mortgage-industry-year-in-review-what-happened-in-2024/
Lendhaus News. "Brokers and Platforms Can Both Win in Digital Lending". 29 July 2025. Available at: https://news.lendhaus.com/article/brokers-and-platforms-can-both-win-in-digital-lending
LendFoundry. "Top Lending Models in 2025 Every Lender Should Know". 3 June 2025. Available at: https://lendfoundry.com/blog/top-lending-models-in-2025-how-lendfoundry-helps-you-stay-ahead/
ThinkAidium. "Mortgage Industry Trends in 2025: 11 Experts Weigh In". 31 December 2024. Available at: https://thinkaidium.com/blog/mortgage-industry-trends
